Public relations and marketing work together closely when it comes to promoting a new or existing product or service. Public relations plays an important role in new product introductions by creating awareness, differentiating the product from other similar products, and even changing consumer behavior. Public relations can help introduce new products through staging a variety of special events and handling sensitive situations. For example, when the Prince Matchabelli division of Chesebrough-Pond's USA introduced a new men's cologne, there were twenty-one other men's fragrances being introduced that year. To differentiate its new offering, called Hero, Prince Matchabelli created a National Hero Awards Program honoring authentic male heroes and enlisted the participation of Big Brothers/Big Sisters of America to lend credibility to the program. Similarly, when Coleco introduced its Cabbage Patch Kids dolls, public relations helped increase awareness through licensed tie-in products, trade show exhibits, press parties, and even window displays in Cartier jewelry stores.
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Pengertian Public Relation Public Relation. Public relation adalah salah satu dari elemen penting dalam kegiatan marketing mix dan lebih spesifik masuk dalam komponen promosi mix, bagi seorang pembisnis atau pemilik perusahaan menggunakan strategi promosi mix pada bagian public relation sangatlah penting dalam membangun citra positif atau pandangan baik dari masyarakat secara luat terhadap.